'wats in the name'
The name is an identity.
'what is in the name' is a quote from a legend. But the name is considered the most important today. Well it is not only considered of prime importance amongst living objects but also among the non-living objects.
Yes, and we all call 'em brands.
Ok, ok this aint any blog against or in support of any brands or its makers. And ofcorse this blogger is also like everybody else who believes 'bigger the name (brand), better..' (this is jus my view to the whole 'branding' thing.)
Basically its jus the concept of building a brand and sustaining its position in this huge market, fighting out ways to the apex of the global market, that kinda stimulates my brain.
"a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors." is the dictionary meaning of brand.
Its interesting how people jus get attached to a name, be it a person or an object. For instance if i like the name maya (for some reason) then I have a certain things attached to it, maybe good or bad...but I have already made a kinda personality for that name in my mind.
Its the same way for brands, everybody has the image of a certain brand in the mind the way it is exposed. Imagine its such a responsibility and of course a creative job to create an identity (as good as nurturing a baby), a challenging job i say - big bucks dont come easy afterall.
Im no marketing/sales/branding expert but an inquisitive common man. I have gathered some information from various sources that has helped me to have my own angle to this interesting subject.
'what is in the name' is a quote from a legend. But the name is considered the most important today. Well it is not only considered of prime importance amongst living objects but also among the non-living objects.
Yes, and we all call 'em brands.
Ok, ok this aint any blog against or in support of any brands or its makers. And ofcorse this blogger is also like everybody else who believes 'bigger the name (brand), better..' (this is jus my view to the whole 'branding' thing.)
Basically its jus the concept of building a brand and sustaining its position in this huge market, fighting out ways to the apex of the global market, that kinda stimulates my brain.
"a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors." is the dictionary meaning of brand.
Its interesting how people jus get attached to a name, be it a person or an object. For instance if i like the name maya (for some reason) then I have a certain things attached to it, maybe good or bad...but I have already made a kinda personality for that name in my mind.
Its the same way for brands, everybody has the image of a certain brand in the mind the way it is exposed. Imagine its such a responsibility and of course a creative job to create an identity (as good as nurturing a baby), a challenging job i say - big bucks dont come easy afterall.
Im no marketing/sales/branding expert but an inquisitive common man. I have gathered some information from various sources that has helped me to have my own angle to this interesting subject.
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